About us
The Founder
Jacfroot is both a labor of love and a call to action for former animal rights activist, Roopashree Rao. Being vegan and motivated to live a more earth-friendly lifestyle, she personally saw that it took a lot of research to find well made eco-friendly products. The pandemic accelerated the urgency Roopa felt to create an easily accessible space for eco conscious shoppers and thus, was born Jacfroot. She currently lives with her family in California.
Our Story
Est. 2022Want to know the fun story behind the name? A very determined solo brainstorming session by the founder made her zero in on the word ‘root’. She then serendipitously recollected childhood memories of her family reunions spent on the lush West Coast of India where Jackfruits grow wild and abundant and decided she liked the sound of it. As she says, “Jacfroot, because my roots have jackfruit!”.
About Jacfroot
We are a small bunch of earth-loving, inclusive, idealistic, fun, compassionate, hard-working people who want to make it easier for everyone to live a more planet-friendly lifestyle.
Who makes your products
Our products are created by partner artisans and craftspeople who themselves champion eco-friendly lifestyles through their art and craft. We only work with manufacturers who meet our standards for ethically sourced materials and worker welfare requirements.
Our Core Values
- PackagingOur packaging reflects the values of reduce, reuse, recycle along with upcycling and repurposing packaging materials wherever possible. We prioritize sourcing our packaging materials that are biodegradable and have extended life for reusability. Using environment friendly packaging and reducing the need for returns (so no additional packaging) is one of Jacfroot’s main focus areas.
- MaterialsWe look for high-quality designs made withmaterials that are ethically produced and sustainable. All of our products are vegan.
- Being TransparentWe have a transparent supply chain from procuring raw materials to shipping the goods that you order.
When we know better, we do better
- Maya Angelou